Penelope Parkin
  • Copywriting
  • Lloyds Banking Group
  • UKTI
  • Design
  • Travel
  • Books
  • Gallery
Copywriting Lloyds Banking Group UKTI Design Travel Books Gallery
1st March 2017

Our Future Health: Hub Redesign

Delivered a redesigned participant dashboard, MVP concept and future hub.

- Intensive 3 month project within a multi-disciplinary team.
- Translated insights into content and product recommendations, following discovery interviews.
19th March 2026

MUFG: TEC Team Intranet Site

Creation of a new TEC team intranet space:

- Developed a new look and feel for the TEC team intranet site, following a department restructure.
- Raised department profile, highlighting current services.
2nd March 2017

Barclays: Digital Banking Newsletter

Production of Barclays monthly Digital Banking Newsletter, Audience 2.5 million Barclays customers.

- Involved in high profile initiatives that were used as ‘best-practice’, including Lifeskills - 50% increase in click through rates.

- Liaised with data analytics team to achieve 15% increase in newsletter open rate.
2nd March 2017

Barclays: Paym Service rollout

Guide to explain Paym, developed to enable users to send and receive money using a mobile phone.

- Guide was published in The Barclays Digital Newsletter.
1st March 2017

Barclays: LifeSkills refresh

Barclays LifeSkills: Content editing and press release with quotes from Karen Brady, LifeSkills Ambassador.

- Press release featured in Barclays Digital Newsletter.
15th February 2026

Home: Hounslow Connect

Events updates across Hounslow Connect for the coming week, managing council database and several inboxes.

- I also updated all X and Facebook posts a week or two in advance, in line with the council's social media calendar.
2nd March 2017

Merton Council: A-Z directory pages

Re-write of multiple A-Z Services Directory sections.

- Sections edited into the most popular topics with surplus information erased.
25th July 2017

eBay Seller Centre: How to start selling

Creation of two new modules to enable faster listings.

- Seller centre refresh including photo guide.

- Step-by-step guide to listing items.
1st March 2017

Purcell: Rebranding and case studies

Key member of company re-branding team tasked with achieving a clear company ethos.

- Developed communications strategy adopted by all 11 UK regional offices.

- Liaised with 170 staff at all levels to create clear messages across all company literature.
2nd March 2017

Contractors Health & Safety Scheme

Re-write of entire CHAS website as part of rebranding exercise.

- All new website copy for the Contractors Health and Safety Assessment Scheme.
1st March 2017

City & Guilds: Revised International & Qualifications pages

Re-write of International & Qualifications pages.

- City & Guilds & ILM: Six-month
website refresh of qualifications related copy in advance of a January launch date.
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Penelope Parkin

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