Delivered a redesigned participant dashboard, MVP concept and future hub.
Creation of a new TEC team intranet space:
- Created a new look and feel for the TEC team intranet site, repurposing content to reflect the new TEC team, following a department restructure.
- Devised a coherent layout for the new department ethos, highlighting the TEC team's current services, leadership profiles, document library, CSR case studies and in-house training courses (Microsoft Office, Adobe Creative Suite etc) to enhance department profile.
Production of Barclays monthly Digital Banking Newsletter, Audience 2.5 million Barclays customers.
- Involved in high profile initiatives that were used as ‘best-practice’, including Lifeskills - 50% increase in click through rates.
- Liaised with data analytics team to achieve 15% increase in newsletter open rate.
Senior Content Designer for Devices, across 4 digital brands: Lloyds, Bank of Scotland, Halifax and MBNA.
- Sole 'Devices' copywriter, managing content for 3 years.
- Handled content revision for all brands, to improve the performance of existing Devices content.
- Took on many ad hoc projects, working with other brands, teams and departments e.g. Scottish Widows, Credit Cards and Commercial Banking.
- Responsible for converting existing bank forms into easy-read online versions.
- Partnered with an in-house team of UX and visual designers, researchers and behavioural scientists for Spaces app refresh.
Senior Copywriter producing all 'Devices' copy across four retail banks: Lloyds, Bank of Scotland, Halifax and MBNA:
• Created new Homes, Borrow, Insure and Save and Invest app spaces.
• Revised app content reached 20,000 customers with six billion log-ons.
• Worked with UX, research, visual design and behavioural science colleagues to a department design brief to achieve the best result for customers, checking in with stakeholders at each design stage.
• Ensured all content was accessible, documenting content decisions and adhering to all current banking regulations.
• Matched content to synergise with the new Lloyds Bank Cancara style, developed with Wolff Olins.
• Designed App Store previews for revised Personal and Business Banking apps with a visual design colleague.
Refresh of all app store screens, following successful update for personal banking.
- Worked collaboratively to house style guide, alongside an in-house visual designer.
- Regular fact checking meetings with our Business Banking contact and head of Lloyds Reimagined content.
Developed Figma and Adobe playbook guides as part of an in-house creative team.
- Each was started from scratch, to make the contents as succinct and actionable as possible, using a Glossary and developed to house style, with accessibility in mind.
- Guides were presented and distributed for in-house use and as part of a new joiners 'Welcome pack'.
- Adopted by new joiners and existing staff members.
Developed Lloyds Bank mobile app spaces: Save & invest, Borrow, Homes and Insure.
- Repositioned key features, with emphasis on the customer Credit Score feature for 'Borrow' and 'Mortgage Calculator' for Homes.
- Careful handling was required to achieve the right tone of voice to go with our new Cancarra visual style.
A new microsite and step-by-step guide to estate administration, was commissioned by Wills and Probate.
- I was asked to develop a new microsite and bereavement guide with the head of the Wills and Probate team.
- I revised the existing guide into easy to follow steps, with a bereavement checklist and easy contact options.
- I also liaised with a contact at Equinity to create the new online portal.
'Show Me' was part of a multi-million pound digital transformation initiative to win five million new Lloyds TSB customers.
- I worked closely with department heads throughout the project, designed to engage 'Silver Surfers'.
- Sign off achieved from a raci of 26 stakeholders including risk, legal and compliance.
Devised an easier format for the Lost and Stolen Cards feature for the app with Card Services.
- Helped to establish easiest placement for this feature.
- Distilled copy and steps to ensure feature was easy to use.
Events updates across Hounslow Connect for the coming week, managing council database and several inboxes.
- I also updated all X and Facebook posts a week or two in advance, in line with the council's social media calendar.
Creation of two new modules to enable quick and advanced listings.
- Seller centre refresh including photo guide.
- Step-by-step guide to listing items.
Re-write of entire CHAS website as part of rebranding exercise.
- All new website copy for the Contractors Health and Safety Assessment Scheme.
Barclays LifeSkills: Content editing and press release
- CV help, lessons, workshops and local work experience opportunities endorsed by City and Guilds and backed by Karren Brady, LIfeSkills Ambassador.
www.barclayslifeskills.com
Re-write of International & Qualifications Pages.
- City & Guilds & ILM: International and qualifications copy to turn around a six-month website refresh initiative approaching its January 2016 launch date.
Key member of company re-branding team tasked with achieving a clear company ethos.
- Developed communications strategy adopted by all 11 UK regional offices.
- Liaised with 170 staff at all levels to create clear messages across all company literature.
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