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MUFG: Intranet pages for TEC team

Creation of new TEC team intranet space
- Developed a coherent look and feel for the site, devising a page layout using the in house software system, Kizuna, devising compelling copy and photo library images.
- Created a new look and feel for the TEC team intranet site, repurposing content to reflect the new TEC team, following a department restructure.
- Updated biographies for all 7 TEC team heads.
- Devised a coherent layout for department ethos, remit, bios, CSR case studies and training courses (Microsoft Office, Adobe Creative Suite etc) to enhance department profile.
Lloyds reimagined images of a horse, coins, a jar of money and a house with a coin, representing a mortgage.

Lloyds Bank: Lloyds Reimagined

Senior Copywriter producing all 'Devices' copy across four retail banks: Lloyds, Bank of Scotland, Halifax and MBNA:
• Created new Homes, Borrow, Insure and Save & Invest app spaces. Revised app content reached 20,000 customers with six billion log-ons.
• Worked with UX, research, visual design and behavioural science colleagues to a department design brief to achieve the best result for customers, checking in with stakeholders at each design stage.
• Ensured all content was accessible and adhered to current banking regulations.
• Matched content to new Lloyds Bank Cancara style developed with Wolf Olins.
• Designed App Store previews for revised Personal and Business Banking apps with a visual design colleague.
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