1st March 2017

Our Future Health: Hub Redesign

Delivered a redesigned participant dashboard, MVP concept and future hub.

- Intensive 3 month project within a multi-disciplinary team.
- Translated insights into content and product recommendations, following discovery interviews.

19th March 2026

MUFG: TEC Team Intranet Site

Creation of a new TEC team intranet space:

- Developed a new look and feel for the TEC team intranet site, following a department restructure.
- Raised department profile, highlighting current services.

UKTI Springboard Magazine • 3rd March 2017

Dot Com Boom

Feature for UKTI Springboard Magazine, featuring 5 UKTI case studies I'd written previously.

2nd March 2017

Barclays: Digital Banking Newsletter

Production of Barclays monthly Digital Banking Newsletter, Audience 2.5 million Barclays customers.

- Involved in high profile initiatives that were used as ‘best-practice’, including Lifeskills - 50% increase in click through rates.

- Liaised with data analytics team to achieve 15% increase in newsletter open rate.

18th March 2026

Lloyds Bank: Digital Transformation

Senior Content Designer for Devices, across 4 digital brands: Lloyds, Bank of Scotland, Halifax and MBNA.

- Handled content for all brands, working with an in-house team of UX and visual designers, researchers and behavioural scientists.

18th March 2026

Lloyds Bank: Lloyds Reimagined

Created new Homes, Borrow, Insure and Save & Invest app spaces, in line with new Cancara house style by Wolff Olins.

- Revised app content reached 20,000 customers with six billion log-ons.

18th March 2026

Lloyds Bank: Business Banking app previews

Refresh of all app store screens, following successful update for personal banking.

- Worked collaboratively to house style guide, alongside an in-house visual designer.

18th March 2026

Lloyds Bank: Playbooks

Developed Figma and Adobe playbook guides as part of an in-house creative team.

- Guides were presented and distributed for in-house use and as part of a new joiners 'Welcome pack'.

18th March 2026

Lloyds Bank: Spaces

As part of Lloyds Reimagined, I developed the new Lloyds Bank mobile app spaces: Save & invest, Borrow, Homes and Insure.

- Careful handling was required to achieve the right tone of voice to go with our new Cancarra visual style.

18th March 2026

Lloyds Business app store preview video.mov - To view press play

Created Business Banking App Store previews

App Store previews for business banking tasks: Transfers, VA use, transaction searches, direct debits, transfers, PIN reminders, making payments and opening a new account.

1st March 2024

Lloyds Bank: Estate Administration Service

I was asked to develop a new microsite and bereavement guide with the head of the Wills and Probate team.

- I revised the existing guide into easy to follow steps, with a bereavement checklist and easy contact options.

- I also liaised with a contact at Equinity to create the new online portal.

18th April 2017

Lloyds Bank: Show Me project

'Show Me' was part of a multi-million pound digital initiative to win five million new Lloyds TSB customers.

- Sign off achieved from a raci of 26 stakeholders including risk, legal and compliance.

17th April 2017

Lloyds Bank: Lost or Stolen Cards

I was asked by the Credit Card team to help devise an improved Lost and Stolen Cards experience for the app.

- Together we distilled the app copy and steps to ensure feature was easy to locate and quick to use.

15th February 2026

Home: Hounslow Connect

Events updates across Hounslow Connect for the coming week, managing council database and several inboxes.

- I also updated all X and Facebook posts a week or two in advance, in line with the council's social media calendar.

25th July 2017

eBay Seller Centre: How to start selling

Creation of two new modules to enable faster listings.

- Seller centre refresh including photo guide.

- Step-by-step guide to listing items.

2nd March 2017

Barclays: Paym Service rollout

Guide to explain Paym, developed to enable users to send and receive money using a mobile phone.

- Guide was published in The Barclays Digital Newsletter.

2nd March 2017

Merton Council: A-Z directory pages

Re-write of multiple A-Z Services Directory sections.

- Sections edited into the most popular topics with surplus information erased.

2nd March 2017

Contractors Health & Safety Scheme

Re-write of entire CHAS website as part of rebranding exercise.

- All new website copy for the Contractors Health and Safety Assessment Scheme.

1st March 2017

Barclays: LifeSkills refresh

Barclays LifeSkills: Content editing and press release with quotes from Karen Brady, LifeSkills Ambassador.

- Press release featured in Barclays Digital Newsletter.

1st March 2017

City & Guilds: Revised International & Qualifications pages

Re-write of International & Qualifications pages.

- City & Guilds & ILM: Six-month
website refresh of qualifications related copy in advance of a January launch date.

1st March 2017

Purcell: Rebranding and case studies

Key member of company re-branding team tasked with achieving a clear company ethos.

- Developed communications strategy adopted by all 11 UK regional offices.

- Liaised with 170 staff at all levels to create clear messages across all company literature.

1st March 2017

Clarence House

Press Trip to Clarence House for 24 Hour Museum

UKTI Website • 1st March 2017

Letterbox Chocs

UKTI assistance from UKTI's OMIS, Tradeshow Access Programme (TAP) and Passport to Export Schemes.

1st March 2017

Architecture Week